Every business needs to be located and found easily when looked upon by its customers.
Local consumers from every city are increasingly searching online for shops, grocery stores, restaurants, car dealers, realtors, and other businesses in their local area.
75% of people use search engines to find local information, like a company’s business hours, address, phone number, online reviews, busy times, and more.
What is Google My Business ?
Google My Business is the advance marketing tool that connects customers with businesses.
By managing it for free, you can drastically increase your chances of being found online and collecting revenue.
Google My Business is a one of the most important feature which gives you a presence on Google maps search results.
Google My Business is your Business on the first page of Google local maps at free of cost.
82% of consumers worldwide use Google to find information online.
Many Case studies have shown that nearly 96% of all the searches results will never go past of Google’s First Page. People are using computers, laptops, tablets and mobile phones to find local businesses and services like yours with the keyword called “Near Me”.
It is very common in India nowadays where we go online and search for services in our city or even in our neighborhood.
When competition is sky high it is very important every business get registered on Google Local Maps. Website needs to be extremely focused on the specific search terms (Keywords / Quires) that people are looking for and in the geographical areas that they’re interested in.
When we search on Google for a solution, service or product with for specific location, town or a city, that is the exact time when Google’s Local Map will appear.
For Example: Let’s say you live in Navi Mumbai, Nagpur or Pune, you are feeling hungry and looking for Pizza or Bugger.
Google “Best fast food in Vashi” and even before showing you the best fast food list in google page, it will show you top three local result in map..
Here’s the Result: These Google My Business local SEO results are always different from the SERP (search results).
It is below the Google MAP. Local listings can be seen first than any other search results on the Google page.
Ranking high on the local listing matters so much. For example, if you search “Zappkode Solutions” in Nagpur local listing will rank on the first page of Google.
Google’s Local Map will showcase between 3 and 6 local places on Google’s First Page.
Optimization of local map puts your business right in front of the customer’s first glance.
It gives company’s contact information and exact location with directions to local searchers looking for your product or service.
Google algorithms is the deciding factor in order of the results on Google number one page.
This is Google’s secret to make sure that the ranking of Google My business on the number on page, Google is constantly changing and altering the algorithm to mix up the results.
This is what we want say here, getting any business ranked on Google’s Local Map and keeping it there is no simple task, and requires constant efforts to maintained it.
Google Maps Optimization is one of the “Free Gift” to every business around.
Search Engine Optimization and Internet Marketing first step is to get your page ranked on local listing.
It has revolutionary way for small and medium sized local businesses like Salon, Coffee Shops, Restaurants, Beauty parlors, Pharmacists or Retail store can reach their local market and local customers.
“Digital Marketing is nothing but to have an in-depth understanding of how the Google Maps algorithm works and its factors which are used to determine the rankings of Local Business Listings.
It gives you a competitive advantage or USP in your area. It can help any business to boost the Google Maps Rankings. It guides your customers on how to confirm your rankings over time.”