Numerous individuals accept that Local SEO is essentially enhancing a site for web crawlers.
In other words, Local SEO Strategy is all about upgrading a site for individuals who use web crawlers.
Saying that you know Local SEO without understanding searcher objectives and practices resemble saying that you comprehend math without realizing how to including a formula to solve it.
So, you don’t sell anything online? You’re now wondering WHY DID I PAY Rs. 50,000 for a website?
Before you enter panic mode let me introduce you to a little something called Local SEO Strategy for your product.
Imagine we’re opening a new hairdresser in Mumbai City. Let’s call it ‘Plush Hair Studio’.
Like with many other businesses we provide a physical service requiring people to visit our location.
Having a strong online presence can massively impact the number of people walking through your store’s door each day. The modern-day consumer researches EVERYTHING online.
Let’s analyze the Local SEO Strategy in 5 easy steps (Local SEO Domination)
The First Step of Local SEO Strategy is Website Usability. The most importance part of any website is the User Experience and Clarity which is often overlooked.
Having an attractive site is important especially when selling a service based on appearance like hairdressing.
However, above all else, it has to do the job it was intended for. Meaning clear navigation, availability of information, and logical functioning.
If we’re operating a pre-booking system it makes sense to allow people to easily book an appointment online, instead of ringing for available times.
In like manner, numerous individuals accept that Website Usability is just making a site simple to utilize or ease of use.
Simple to use for whom? The designers? Site proprietors? Web searchers? Search engine optimization experts?
Website design improvement has fundamental building squares. Usability does as well. Site ease of use experts ordinarily measure.
The Second step of the Local SEO Strategy is Research.
How many Mumbai hairdressers are there? More than I’d like to count. To compete we need to learn from our competitors.
“Businesses that command the first positions on search don’t end up there by accident.”
In this case, ‘Javed Habib’ is the highest-ranking hair studio when searching ‘hairdressers Mumbai’.
Let’s briefly examine what they’re doing well and not so well.
Javed Habib performs strongly on SEO Site Check-up’s test. But, I think a new salon-like “10 Axe Hair Studio” can go one better.
Now we use what they’re doing well and conduct our own research using Google Keyword Planner, Google Trends, and all those good tools.
Third Step of Local SEO Strategy is the Site Performance. Millennial and Generation Z kids have no patience these days.
Meaning you have about 3 seconds to get your site fully loaded before they bounce. In 2014 mobile usage overtook desktop usage when browsing the web.
This why SEO specialists rant about compression and minification. In 2020 your website must be mobile optimized or Google will punish you for it.
Strong Off-Site Presence
Fourth Step of Local SEO Strategy is the strong Off-Site Presence. Where businesses fall down is off-site SEO.
It’s easy to finish your site and dust off your hands with another job done. For optimal search engine performance, we have to dedicate a lot of time to off-site SEO efforts. So, what is off-site SEO?
It’s the process of building your website’s presence through the use of social media, link building, and all activities external to your website.
Google likes off-site interaction, the more good backlinks your site generates the greater your content is assumed to be.
When focusing on off-site Local SEO the first thing to tick off our to-do list is creating a Google My Business page. This displays your business information and location.
Eat Sleep Optimize Repeat
Fifth Step is the Eat Sleep Optimize Repeat. Search Engine Optimization is a continuous process. Google’s ranking factors regularly update keeping businesses on their toes.
Fresh content in the form of blogs, pages, articles, etc. forces crawlers to frequently stop and index your site.
Attractive content significantly boosts your chances of appearing higher in the search rankings.
DON’T FORGET ANALYTICS! Google Analytics helps us understand our users.
If we’re getting a lot of traffic but no bookings maybe there’s something wrong.
SEO is trial and error so don’t be afraid to make alterations if something isn’t working.