India is a country of storytellers.
We have storytellers in every field like movies, politics, business, and Marketing.
Storytelling is nothing without content. If you have quality content in the story then your skill of storytelling will improve.
Storytelling a fine way of engagement between dreams and reality and passing it down to the next generation.
Digital Marketing, it’s a glamorous life of endless to-do lists.
Like content writing, search engine optimization, social media, designing, video making, google ranking, emails, phone calls, last min meetings, and continuous interruptions often make it hard to focus on one task at a time.
This in turn makes it very difficult to get into the creative zone for storytelling, sometimes losing sight of the fact that if Digital Marketing isn’t creative then the company’s brand and the story aren’t creative.
According to Digital Guru Sanjog, Storytelling is the part of Digital marketing and the future of Content Marketing strategy in this year of 2020.
Weaving a story intricately around your customers so they feel included in the narrative of your brand and products is no easy task.
As social creatures, we have a built-in receptor in the brain for stories, it is an ancient form of communication that we as humans respond well to.
Actually, the study shows that people lean towards a story on the facts and will review a story a lot speedier.
What is the Great Storytelling
- Great storytelling has a universal message
- Great stories are simple to understand with a focused approach
- Great stories get connected with the emotions
- Great stories have great characters
- Great stories give surprises with a twist and turn
- Great stories have a message for the audience
What does Storytelling mean for Digital Marketers?
Creating a story around your brand and products that have strong ties to emotions and personalization.
Writing a good story involves a deep knowledge of two things:
Knowing your Brand
Know the history of your brand, how it has evolved, what are the values of the brand?
What does it stand for and how do your customers perceive it?
How is your product solving your customers problems?
Understanding your Customer
Who is your customer, what are their problems, their struggles? How can your products help elevate some stress from your customer’s life?
This is where you can connect with your customer and build trust as you make their life easier and help them achieve their goals.
Once you have fully explored your brand and understand your customer it is time to bring them together.
How to Create Storytelling Content
- Be honest– Do not lie to your customers or fabricate a story, tell the truth.
- Opening hook – Every good story needs to open with a hook that makes the reader want to keep reading.
- Have to focus– Know what message you want to get to your customer and focus your story around that, keep it simple don’t over complicate it.
- Problems & Solutions – See your customer’s problems as the villains in the narrative and your brand is the superhero with the solution, build on this.
- Emotional Appeal – Studies show customer decision making is often based on emotions, creating a story with emotional ties may help a customer remember a story.
- Add Value – When writing a story think about the value it may add to your customer’s life, why they should take the time to read it.
- Know your Audience – Stories can be told different ways for different platforms so keep that in mind.
How to get into Creative Zone of Storytelling in Content Marketing
Becoming a creative writer is not something that happens overnight, it is many drafts mixed with frustration, sometimes you need to let a piece sit for a few days before you come back to it and start all over again.
Don’t be hard on yourself, brilliant ideas and take time, and a marketer’s time is something you may not always have.
Here are a couple of tips on Empowering the innovativeness of Storytelling in Content Marketing.
- Book a Space: Is there an unfilled office, preparing room, or meeting space you can book? Is someplace calm that you won’t be found, so you can make a space you anticipate heading off to, a haven that will give you a new point of view?
- Allow the Music to Stream: Workplaces are uproarious spots, with telephones ringing and discussions, it is very simple to break your focus. Set up a composing playlist of the melody that move you. Put on your earphones and move into your zone
- Be Inspired: Discover web journals, symbolism, and recordings that move you. Go to meetings to get new thoughts and viewpoints in your field. Get up out of your seat and go for walk leave the office every once in a while.
- Keep a Note Pad: You just never know when another thought will come to you so keep a note pad helpful to record it.
Why storytelling is Important in Content Marketing
Storytelling is an integral part of any content marketing.
Digital Marketers get benefitted by the right content at right time.
There is three major importance of storytelling in content marketing as mentioned below.
- Audience Engagement: Every Social Media platform (Facebook, Instagram, Pinterest, and Tiktok..) focuses on creating engagement with people’s feelings, inspiring them to engage with the brand, and creating an emotional bond between them.
- An easy way of Convincing: A good storytelling Captures user’s attention within a short period of time. It is the simplest way to bring buyers interest towards a brand very convincingly. It gives the value to the brand by increasing demand in the market.
- Bringing Groups of People Together: All over the world including India worship hero and heroism. Stories have universal appeal and demand irrespective of the languages, religions, and regions. Good storytelling can bring people together and create hysteria for the brand.